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All the information you need to succeed in healthcare fundraising

Program Basics

Clinician engagement

Data analytics, predictive modeling, and AI

Ethical and legal considerations

AHP member sample documents

Major gift officer success

Major gifts program strategy

Donor Relationship Building

Planned Gift Types

Program Design

Campaign Planning

Case for Support

Success Stories

Donor Motivation

Identification and Qualification

Cultivation

Recognition and Stewardship

Career Growth

Collaboration

Leadership and Coaching

Recruitment

Retention

Communication and Storytelling

Digital Fundraising

Social Media

Strategy

Benchmarking Basics

Predictive Modeling

Strategic Planning

Strategy

Diverse Voices

Recruitment and retention

Top CEO challenges and opportunities

Engaging your CEO in philanthropy

Engaging your Board in philanthropy

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Gives a broad overview of a topic with no prior knowledge required. Appropriate for new healthcare fundraisers and individuals looking to fill in skill gaps.
Gives an in-depth look into a topic with a focus on application. Appropriate for individuals with some prior knowledge and experience in the subject area.
Focuses on complex topics, preparing learners to shape organizational strategy. Appropriate for senior leaders with significant knowledge and experience in the field of healthcare philanthropy.

Ethical and Legal Considerations

Although grateful patient fundraising is widespread, it raises an array of ethical and legal issues for patients, physicians, development professionals, and institutions. The materials in this section identify the primary ethical and legal issues that arise in grateful patient programs and give recommendations for how to manage them. 

Grateful Patient Fundraising
Mini Course

On-Demand Course

Our four-part intensive gives a deep look into all aspects of grateful patient philanthropy

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Gratitude-Inspired Philanthropy Mini Course

On-Demand Course

Deepen your relationships with donors and create a culture of giving and appreciation

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Grateful Patient Programs and HIPAA

Video AHP login required

How to ensure your program is in compliance

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Fundraising
under HIPAA

REPORT

Practical guidelines for compliance for U.S. development professionals

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Ethically Advancing Our Mission

BLOG POST

Giving back improves the lives of givers and receivers of healthcare

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Ethical Issues and Recommendations in GPFR

REPORT

Reviews the primary ethical issues and how to manage them

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Encouraging Donations from Grateful Patients

BLOG POST

AHP's response to JAMA's study of the public perception of GPFR

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Prospect Research Benefits the Healthcare System

BLOG POST

Research focuses our work on the right person, place, and time

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