All the information you need to succeed in healthcare fundraising
Program Basics
Clinician engagement
Data analytics, predictive modeling, and AI
Ethical and legal considerations
AHP member sample documents
Major gift officer success
Major gifts program strategy
Donor Relationship Building
Planned Gift Types
Program Design
Campaign Planning
Case for Support
Success Stories
Donor Motivation
Identification and Qualification
Cultivation
Recognition and Stewardship
Career Growth
Collaboration
Leadership and Coaching
Recruitment
Retention
Communication and Storytelling
Digital Fundraising
Social Media
Strategy
Benchmarking Basics
Predictive Modeling
Strategic Planning
Diverse Voices
Recruitment and retention
Top CEO challenges and opportunities
Engaging your CEO in philanthropy
Engaging your Board in philanthropy
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Major gifts are a cornerstone of any fundraising program. These resources give you advice on how to structure and maintain a program that pays dividends.
AHP president and CEO Alice Ayres discusses navigating concierge programs for donors
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What to look for in a gift officer, and how to make the position appealing
Watch: Overcome the challenges of becoming more relationship-driven
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Deliver the right combination of information, inclusion, sense of impact, and recognition
How to partner with Baby Boomer donors' advisory teams to craft the right solution
Targeted advice for establishing a major gift program with limited resources
Best practices for high-profile patients translate into improved care for all
Strategies for the case, staffing, internal relationships, volunteers, and accountability.
An alternative way for individuals or foundations to give, invest, and impact social good
Read: Overcome the challenges of becoming more relationship driven