In today’s media landscape, hospitals and healthcare institutions face heightened scrutiny. Because negative narratives tend to overshadow the positive work hospitals do, it is essential for healthcare foundations to proactively manage their reputation. 

The resources in this toolkit contain messages and proof points that can be
woven into any conversation about the role nonprofit hospitals and health systems play in enabling life-changing healthcare. By showcasing the countless benefits our organizations are providing to donors and the community, we can mitigate the damage of negative press.