The partnership principle
Collaborating with competitors for greater impact
By Grant Stirling, Ph.D.
>>FORWARD THINKING ARTICLE<<
Fundraisers across North America have every reason to celebrate. Charitable contributions reached record levels in 2014 in Canada and the United States, moving both markets beyond the highs established before the 2008 crash.
But the good news comes with a significant downside, because these frothy financial results are founded on an unsustainable basis of weakness and decline. The unfortunate reality is that fewer donors are giving to charity while the total number of charities has exploded. In other words, we have a shrinking donor base and increasing competition.
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