Healthcare Philanthropy


   


AHP publishes the Healthcare Philanthropy journal twice a year for its members and others who share an interest in health care fundraising. This peer-reviewed publication mails in the spring and fall. The journal includes ideas and methods for creating successful development programs, analyses of the current health care environment, projections of future trends and more.

Submit an article — Article submissions are welcome. Take a look at the Healthcare Philanthropy submission guidelines.

Subscribe — Members can purchase additional subscriptions. Non-members can order Healthcare Philanthropy from the AHP Bookstore.


For advertising information, view AHP's media kit.
Journal Submission Guidelines

Submit an article for the Fall 2017 issue by April 12.

Healthcare Philanthropy seeks articles on all aspects of health care development and philanthropy. These include, among others:
  • Fundraising programs
  • Volunteer and board management
  • Donor relations
  • Use of technology
  • Organizational strategies
  • The effect of the economy, health care reform, etc. on health care philanthropy
 

Healthcare Philanthropy Award


Sponsored by Brakeley Briscoe Inc., the purpose of the Healthcare Philanthropy Journal Award is to recognize the people who have given their time to improve the profession by writing articles for the Healthcare Philanthropy journal. The winner is selected by the AHP Journal Advisory Council from the spring and fall issues of Healthcare Philanthropy and recognized at the annual AHP International Conference. 


Forward Thinking article



Be sure to check out AHP's Forward Thinking article series in the Healthcare Philanthropy journal. It features timely topics that promote and advance the profession.

2016 Fall Feature Article Previews


AHP members can read the following articles in the e-book.  
(Note: You must log in to The Huddle)


Non-members can read the full articles by purchasing thjournal.




Grateful patients
under the microscope


Great care and altruism inspire donors;
ethical concerns do not deter, findings suggest


By Sean Tackett, M.D., M.P.H.; Alexis Coslick, D.O., M.S.; Leah Wolfe, M.D.; Rosalyn W. Stewart, M.D., M.S., M.B.A.; and Scott Wright, M.D.



Many patients are grateful for the care they receive—going so far as to express their gratitude through gifts, such as baked goods, flowers or money. In fundraising circles, “grateful patient” has come to describe donors who contribute funds to providers or institutions from which they received health care. As federal sources of revenue decline, grateful patient philanthropy is becoming an important financial source for health care systems. In fiscal year 2011, grateful patients contributed $1.8 billion to health care philanthropy in the U.S.

Continue on page 12.


Follow the charitable leader

A simple social example can increase
disclosed and documented planned gifts


By William David Smith



Five years ago, as I concluded a meeting with a nonprofit organization’s executive committee, I noticed a large oil painting of a woman on the wall. The vice president for advancement explained that the woman was not only a faithful donor during her lifetime, but she also had surprised the organization with a $7 million bequest after her death.

Continue on page 28.

The partnership principle

Collaborating with competitors for greater impact

By Grant Stirling, Ph.D.

>>FORWARD THINKING ARTICLE<< 


Fundraisers across North America have every reason to celebrate. Charitable contributions reached record levels in 2014 in Canada and the United States, moving both markets beyond the highs established before the 2008 crash.

But the good news comes with a significant downside, because these frothy financial results are founded on an unsustainable basis of weakness and decline. The unfortunate reality is that fewer donors are giving to charity while the total number of charities has exploded. In other words, we have a shrinking donor base and increasing competition.


Continue on page 19.

 


You had me at hello

How strategic onboarding can improve
gift officer satisfaction and retention


By Sarah Andrews, M.B.A.



Imagine it’s your first day as a new gift officer for a large health system’s foundation. You’re excited about this opportunity but also nervous—there’s so much you don’t know! You aren’t sure which parking lot to use, you don’t have a computer yet and you need to find the room where you’ll get your employee ID. Plus, the office manager told you you’re scheduled to attend a new-employee orientation, but she’s away from her desk and you don’t want to interrupt your new office mate’s phone call.

Continue on page 34.

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